January 19, 2018

Why pay for luxury fashion?

Shoes – Self Portrait x Robert Clergerie "Susa" Pump (My Theresa / Nordstrom / Self PortraitShopbop)

Designer clothes is often a controversial and touchy subject because only a few can afford to pay the high price tags, and even fewer can do so on a regular basis. Some people believe they are overpriced and a complete waste of money while others swear by these luxury products for whatever reason. If I haven't made it clear already, I am a proponent of luxury fashion because these brands offer unique works of art that fast fashion brands simply cannot provide.

Why can't fast fashion brands provide works of art unlike luxury brands? Fast fashion brands thrive off of selling trends, which are most often inspired by the runway or luxury brands, for an affordable price which is very attractive to consumers who want to emulate these looks but can't afford it (Proenza Schouler dupes for 95% off? SCORE). The growth of the fast fashion industry over the past twenty years makes it evident that the fast fashion model is working; therefore, there isn't as much of an incentive for these fast fashion brands to put in the time and effort to create something new, especially if their model is based on releasing new products every week.

On the other hand, luxury brands are targeting a different consumer base. That consumer base includes people who are willing to pay more for quality and unique products that no one else would have. The benefit of luxury products is that the quality is and should be high because that is what the consumer expects out of luxury products. What is the point of buying a nice bag if it has noticeably messy seams, cheap fabrics, and isn't made to last? Also, people pay the pretty penny for luxury goods because they are special. Unlike fast fashion brands whose consumers are primarily interested in hopping onto trends, luxury brands have the incentive to create something unique. Why pay thousands of dollars for something that is so mediocre? (Of course, unless you are a billionaire, then a $300 plain white t-shirt is like nothing...). Essentially, what makes paying for luxury fashion so worth it (in my opinion) is that you can buy works of art that you wear. The designs are often so unique, detailed, and beautiful that it makes paying for it more worth while, and the time and effort that it took to create the final product makes it even more special.

Some might argue, "If the job of fast fashion companies is to offer trends at affordable prices, can't you just wait until the affordable copy reaches the market?" As someone who appreciates and understand the importance of intellectual property, I can't justify paying for a blatant knock-off. I don't shame anyone that does, but that just isn't something that I would personally do. Also, the nature of fast fashion companies is that they take luxury products and trends and rework it into something more palatable and practical for the everyday consumer; as a result, the copycat loses many of the components such as construction or details that made the original so remarkable.

So for me, I would be willing to pay a pretty penny for a luxury item, but only if there was something special about it to me. It's very much less about status symbols than it is about art!

These are some of the things I have been in love with recently...

Listed from left to right, top to bottom:
  1. All Saints – Balfern Leather Biker Jacket – Bloomingdale's – $560 USD
  2. Ann Demeulemeester – White Asymmetric Shirt – SSENSE – $395 USD
  3. Juun.J – Oversize Layered Cotton Poplin Shirt – Luisaviaroma – $1119 USD
  4. Bella Freud – 1970 Wool Turtleneck Sweater – Net-A-Porter – $379 USD
  5. MM6 Maison Margiela – Tag Ring  – Yoox – $149 USD
  6. Gucci – Small Sylvie Leather Shoulder Bag – Gucci – $1,980 USD
  7. A.P.C. – Demi-Lune Leather Shoulder Bag – Net-A-Porter – $470 USD
  8. Prada – Cahier Moon & Stars Velvet Crossbody Bag – Saks Fifth Avenue – $2,090.00 USD
  9. J.W.Anderson – Cylinder-heel Leather Mules – Matches Fashion – $1,050 USD
  10. Comme des Garçons Play – Women's Chuck Taylor 1970s Low-Top Sneakers – Barneys New York – $125 USD
  11. Proenza Schouler – Black Pointy Grommet Mules – SSENSE – $995 USD
  12. Miu Miu – Lace-Up Leather-Trimmed Satin Ballet Flats – Net-A-Porter – $670
I was not sponsored, nor was I asked to write this post. This post contains affiliate links.

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